It’s Time to Join TikTok, Photographers!

TikTok has over one BILLION active users worldwide and currently reaches a wider target audience than any other social media platform. If you’re a photographer or business owner and think that TikTok is a silly platform for kids, it’s time for you to reconsider.

3 Reasons YOU Should Join TikTok

1.) It Can Help You Grow Your Other Social Platforms

Perhaps, you aren’t seeking TikTok fame, but you just want to finally have a large audience enjoy your photos on Instagram.  Well look no further, TikTok is the solution that you are looking for!  As sad as it is, simply posting a photo on Instagram is not going to help you grow in 2022.  Although there is Instagram Reels that will get you some engagement, nothing can ever compare to TikTok.  TikTok allows my Instagram profile to get up to 20+ additional followers a day which was never possible before.  Although it is important to put forth effort on the platform, you don't have to spend hours upon hours creating content on TikTok in order to help your Instagram grow.  Forget what everyone may be saying about TikTok, and join it to help grow your business!!

2.) The Algorithm Reaches Millions

Although the most I have ever went viral on TikTok is roughly 27k views, it is still very possible to reach millions of views on the platform with little to no effort.  It is important to provide valuable information to your viewers, but at the same time it is important to get in on trending effects and sounds while they are still in their early stages.  I get thousands of views on my TikTok every single day from simply continuing to upload videos on the platform consistently.

3.) You Can Convert Viewers to Clients and Customers

One of the most beneficial parts of TikTok is being able to reach a target audience that you can pitch your products and services out to.  One of my favorite things about TikTok is being able to market not only my other social media platforms, but my products as well.  During my time on TikTok I have marketed my prints, my book, as well as even my 2022 calendars.  When you are able to convert viewers to money, it allows your business to grow and reach audiences that you didn't think you had the ability to reach before.

I hope that this article has furthered your understanding of TikTok and convinced you to use it to market your business.  TikTok has helped my photography business grow more than I could have ever imagined and I am confident that with consistency and dedication, your business will quickly grow as well.

Check out my TikTok and we can be friends! Follow me on TikTok @rylansamazingphotography